a_bertrand Posted March 3, 2010 Share Posted March 3, 2010 Ok, now that I spent quiet some money in different advert campaigns and checked the results / price for each, I decided to post here my results. You are welcome to put your own results / comments / questions: From the best to the worse: GAO (https://www.game-advertising-online.com/) Money goes down quickly if you don't put limits on the high impression sites. Also, don't put too much money on a single click. It doesn't matter how's the percent of display, it will already attract people with very low numbers. From my own experiences, this is the best network for advertisement, and I do pay generally about 40-45 cents a registration. Something to mind however is in which language is the site where your banner will run on. Don't put it on something which is not on the same language as yours, as new players will simply stop because they don't understand your game. Payment via paypal Adtoll (http://www.adtoll.com/) Use runs of the network, which tends to give better results and are easier to manage. Depending on which sites are currently on the network, your money can go down pretty quickly. The cost of a registration here is more expensive than GAO and it's about 70-80 cents per registration Payment via paypal Adbrite (http://www.adbrite.com) Bad tools, bad review process of your adverts (submitted twice the same advert, first time refused, second accepted... don't ask me why). It's slow, doesn't have many affiliate, and registrations are expensive. About 4-5$ per registration. Payment via credit card Google ad words Good tools, even if not really easy to use, you need some time to really dig into it. Need quiet some money to make it really work, and the registration price is about 5-6$ per registrations. So not really something I would use in long term unless you really have loads of money to burn. Payment via credit card I tried also other things, but honestly none gave out good results. Best ways are still blogs, forums and banner / link exchanges for free traffic. Quote Link to comment Share on other sites More sharing options...
wrx Posted March 5, 2010 Share Posted March 5, 2010 Thanks for posting your experience with this.. good info I've been looking at Rockyou thier focus is geared towards "social web" but might be worth a look you . wrx Quote Link to comment Share on other sites More sharing options...
a_bertrand Posted March 5, 2010 Author Share Posted March 5, 2010 Thanks, but not sure if social networks are really what would boost my adverts. I still believe that showing my ads in other games (or game related sites) is the best way as it will be displayed to the right public (those which want to play). Quote Link to comment Share on other sites More sharing options...
dementor Posted July 21, 2010 Share Posted July 21, 2010 Check out http://www.advertiseyourgame.com ? Quote Link to comment Share on other sites More sharing options...
Konsigliare Posted January 25, 2011 Share Posted January 25, 2011 Check out http://www.advertiseyourgame.com ? I and a friend used it, huge number of false clicks, and CPC was about $3 Quote Link to comment Share on other sites More sharing options...
Dayo Posted January 25, 2011 Share Posted January 25, 2011 Thanks for this never seen this post before now, I will check GAO out for my site the mercenary Quote Link to comment Share on other sites More sharing options...
Sim Posted March 24, 2011 Share Posted March 24, 2011 Has anyone else had any experience with GAO they like to share? Quote Link to comment Share on other sites More sharing options...
Paul Evans Posted March 24, 2011 Share Posted March 24, 2011 I had a little experience once with GAO (ads on thecrims) got a few foreigners not many English and that was the best site at the time. Quote Link to comment Share on other sites More sharing options...
Choisir Posted May 4, 2011 Share Posted May 4, 2011 Thanks, but not sure if social networks are really what would boost my adverts. I still believe that showing my ads in other games (or game related sites) is the best way as it will be displayed to the right public (those which want to play). I don't think so. As long as you didn't create a highly experimental or hardcore game, there is no right public which want to play your game. In fact these people are not a good target for game owner, imo. Who likes bunch of expert players? I'd rather prefer noobs and newcomers to genre. Btw, best ad is still word-of-mouth , imo . Adding an incentive (like referral bonus) is also a good idea. Quote Link to comment Share on other sites More sharing options...
a_bertrand Posted May 5, 2011 Author Share Posted May 5, 2011 Word of mouth and referrals counts for very little in new registrations, and I have the stats to say so ;) Quote Link to comment Share on other sites More sharing options...
Choisir Posted May 5, 2011 Share Posted May 5, 2011 Word of mouth and referrals counts for very little in new registrations, and I have the stats to say so ;) even if you give an incentive? (like referral bonus crystal, or 5% of their future winnings etc) Quote Link to comment Share on other sites More sharing options...
a_bertrand Posted May 5, 2011 Author Share Posted May 5, 2011 Yes, I give a reward, but people first of all have no clues how to advert and also are not always aware of the possibility of getting such reward (even if it is explained in multiple areas). Many many ways to advert a game, and the best results remains: advert on other games or other game based websites. Quote Link to comment Share on other sites More sharing options...
Spudinski Posted May 5, 2011 Share Posted May 5, 2011 Google, is the biggest advertiser, so you should have the best results on that. I'd try Facebook Ad's as well if you are looking for game advertisement. FB Ads are solid, not too expensive, easy to use, has a massive audience and is a lot more definitive. Quote Link to comment Share on other sites More sharing options...
a_bertrand Posted May 5, 2011 Author Share Posted May 5, 2011 I tried Google, and basically had yes a lot of visits but a lot of lost visits which means people which didn't even want to try the game. Which ended up to about paying 5$ per registrations (which is a normal price for Google advert) against a 50 cents for game oriented networks. But please do whatever you think is best ;) Quote Link to comment Share on other sites More sharing options...
Spudinski Posted May 5, 2011 Share Posted May 5, 2011 The ideal rate depends on the price of subscriptions, partied with the length of the players lifetime(on the game). With 10USD subscriptions which lasts a month, 5USD would amount in a 55% loss at the end of the day. (based on x = n((2.5/100)(12 . 10))) An ideal rate would be between 0 and 3USD*pushing it) per registration. Quote Link to comment Share on other sites More sharing options...
aipioneer Posted October 31, 2011 Share Posted October 31, 2011 I got about $1.5 per registration at GAO and only about 1/3 will come back in a week. So the cost for an active player is about $5 from GAO. Because my game just published two weeks ago, I sill not get much payments. So I can not evaluate how much an active player can pay in average. I still feel that $5 per active player is a little expensive. Quote Link to comment Share on other sites More sharing options...
a_bertrand Posted November 1, 2011 Author Share Posted November 1, 2011 Well that's somewhat the normal price sadly. I didn't found something cheaper. If you go for a google advertisement it is even more expensive at the end. 1 Quote Link to comment Share on other sites More sharing options...
Caius Posted April 4, 2013 Share Posted April 4, 2013 I tried Google, and basically had yes a lot of visits but a lot of lost visits which means people which didn't even want to try the game. Which ended up to about paying 5$ per registrations (which is a normal price for Google advert) against a 50 cents for game oriented networks. But please do whatever you think is best ;) I'm sorry but your just giving false information here. I pay less than .30 for users from Google... if your paying $5 each your doing something SERIOUSLY wrong. It takes time to learn how to use Adwords, and skill. Once you get ready to spend $5k+/month PM me or go with jumpfly and hire a professional that knows how to use Adwords. Quote Link to comment Share on other sites More sharing options...
Caius Posted April 4, 2013 Share Posted April 4, 2013 Well that's somewhat the normal price sadly. I didn't found something cheaper. If you go for a google advertisement it is even more expensive at the end. How much did you spend with Google dude? $20? bah just realized how old this post was... Quote Link to comment Share on other sites More sharing options...
McCragge Posted April 17, 2013 Share Posted April 17, 2013 Word of mouth and referrals counts for very little in new registrations, and I have the stats to say so ;) I can agree with this, I am friends with game store owners who put out the word for my game, with little to no effect as of yet (so far about a month of time has passed) Also I have tried advertising on facebook. Actually paying to run an ad on there for about three months. It too seemed fruitless, although I am not entirely sure I want to give up on that just yet. Perhaps my ad was the fault. I might give it another try and see if I have any better luck. McCragge Quote Link to comment Share on other sites More sharing options...
dnenb Posted April 19, 2013 Share Posted April 19, 2013 Does anyone have experience advertising mccode games that are mobile apps? Quote Link to comment Share on other sites More sharing options...
dnenb Posted May 22, 2013 Share Posted May 22, 2013 I've spent $50 with game-advertising-online now and gotten (email activated) players at $1.88 per player. I'm going to work on the landing page and try another $50 to see how that goes. I'm thinking about removing the email verification as well, as I've seen a lot of new registrations that aren't activated. Quote Link to comment Share on other sites More sharing options...
Razor42 Posted May 22, 2013 Share Posted May 22, 2013 Mobile apps in my experience seem to be a great way to find new players but also can open up to finding people who haven't played these types of games before. I mean how many people an hour actually sit just looking through apps and downloading things to see what there like when there bored? I do it sometimes and I imagine thousands if not millions of others do also. Quote Link to comment Share on other sites More sharing options...
dnenb Posted May 22, 2013 Share Posted May 22, 2013 Mobile apps in my experience seem to be a great way to find new players but also can open up to finding people who haven't played these types of games before. I mean how many people an hour actually sit just looking through apps and downloading things to see what there like when there bored? I do it sometimes and I imagine thousands if not millions of others do also. I have two text based games available as android apps. Just creating the apps isn't enough. You're lucky to get one download / week. You gotta promote it there as well, and that costs.. Quote Link to comment Share on other sites More sharing options...
Mint Berry Crunch Posted June 7, 2013 Share Posted June 7, 2013 Anybody had experience with directly paying webmasters for ads on their sites? Like buysellads.com and whatnot where you can buy ads off sites, including game-related ones. I wonder if it's more cost-effective than advertising networks. I have two text based games available as android apps. Just creating the apps isn't enough. You're lucky to get one download / week. You gotta promote it there as well, and that costs.. Have you tried using stuff like Chrome Web Store? Quote Link to comment Share on other sites More sharing options...
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