Game Release Strategies

[gamble]

For those of you have released a game, what did you find helped most to reach new players?

 

So far my thoughts would be:

• Voting Websites
  • On this topic too, is there a list anyone has of voting sites?
• Advertising
  • Meta Ads, Google Ads, etc

 

What other options have you explored to help your game grow?

[CrazyElk]

Good SEO to encourage organic traffic ... search engines eat that stuff up and the more organic traffic you have they more they promote you in the SERPS.

[joaomorais]

Organic traffic through search engines didn't brought any new players to Cosmo Crafter.

I'd say, that in our case, our sources of players have been the following:

• 70% of players came from cold email marketing (we targeted university students, and other game enthusiasts);
• 15% of players came from Kickstarter;
• 5% of players came from Social Media (Instagram);
• 3% of players came from a collection of Flyers that were distributed locally;
• 7% of players came from other sources, like direct sharing, fellow MakeWebGames members, LinkedIn posts (on my personal account), and other.

The truth is we haven't yet advertised on social media platforms (and/or Google). We're now reaching the stage where we will be introducing Starpasses to our game, and we will feel that our investment towards ads and other paid campaigns might be better spent once we do. Once I have some metrics for you, I'll be happy to share. Meanwhile, I also look forward to hear what others have to say on this. 

Good luck @gamble.

Edited November 6, 2024 by joaomorais
fixed the percentage rounds for the flyers and other sources;

[Albenski253]

I am going to be doing a whole different route with my games.

I been doing flyer designs and street promotions for the underground music industry since I was 14 years old and got into doing flyers in 2000, Now that I handle flyer designs the printing and the street promotions I am going to be creating flyers and going to different events through out my city and passing out flyers about my games as well as advertising with my own ads on social media.

I am willing to network with others on MWG I am a honest humble guy not looking to get in to any of the gaming world drama I am here to have fun and learn more that what I already know. And I am going to be upfront I am still new to all this and know its still others on MWG that enjoys the just having fun and networking and supporting each other 

I spend a lot of time checking on this site so please feel free to DM me. 

On 11/6/2024 at 5:28 AM, joaomorais said:

Organic traffic through search engines didn't brought any new players to Cosmo Crafter.

I'd say, that in our case, our sources of players have been the following:

• 70% of players came from cold email marketing (we targeted university students, and other game enthusiasts);
• 15% of players came from Kickstarter;
• 5% of players came from Social Media (Instagram);
• 3% of players came from a collection of Flyers that were distributed locally;
• 7% of players came from other sources, like direct sharing, fellow MakeWebGames members, LinkedIn posts (on my personal account), and other.

The truth is we haven't yet advertised on social media platforms (and/or Google). We're now reaching the stage where we will be introducing Starpasses to our game, and we will feel that our investment towards ads and other paid campaigns might be better spent once we do. Once I have some metrics for you, I'll be happy to share. Meanwhile, I also look forward to hear what others have to say on this. 

Good luck @gamble.

I love flyer design and street promotions my goal is to get my games done and promote it in the streets

[Canjucks]

I might just not be in the know. How does one do this as in where di you go to do, yes I could google it but you seemed to have hit a good percentage: 

• 70% of players came from cold email marketing (we targeted university students, and other game enthusiasts);

[rockwood]

17 hours ago, Canjucks said:

I might just not be in the know. How does one do this as in where di you go to do, yes I could google it but you seemed to have hit a good percentage: 

• 70% of players came from cold email marketing (we targeted university students, and other game enthusiasts);

really?

[Canjucks]

On 1/20/2025 at 3:05 PM, rockwood said:

really?

yes really. not everything is obvious in this world and just because one knows it doesn't mean another will automatically. Its not hard to envisage someone who knows nothing about this type of marketing/advertising to get that reach. What I'm asking is the sites that actually deliver email lists for this email marketing. I mean you have so many out there giving you rubbish (inaccurate and made up) and its hard to know which are the good ones. Are we here to help each other or laugh at someone who asks a question?